Responding to coronavirus effectively
We’re in an uncertain time and the situation is changing rapidly. How we respond & adapt to this situation now will determine how we fare once it has ended - and it will end.
We've started to pull together some useful content to help our friends and customers manage their work in this difficult time. These articles will provide advice on how to use digital and marketing to support your customers, work effectively, and strengthen your business.
We're going to get through this together, and I'm confident that once this situation is over, we'll all be in a strong position to rebuild and grow.
Jon Stutfield, CEO
Guide: Email marketing
Covid-19 Digital Advice
Tips: Practical Website Tips for Exiting Lockdown
Marketing: Light at the End of the Tunnel
Ideas: Creating Non-Covid-19 Content
Tips: Working from Home: Digital Edition
Tips: 29 Isolation Tips to Make You Smile
Practical Website Tips for Coming out of Lockdown
This article gives advice on the practical ways on how to show you are ready for business. We’re delving into what national companies have been doing, statistics on how people want to be updated during the coronavirus period, and have some expert advice from Bliss’s CEO - Jon Stutfield.
DIY CRO FTW
AKA: Do It Yourself Conversion Rate Optimisation For the Win!
Bliss CEO, Jon Stutfield, covers how you can convert your website visitors to customers, by taking simple steps to improve the pages and their performance. Watch the recording of his presentation, or read the transcript!
Light at the End of the Tunnel
It has been a difficult few months, but there is finally a glimmer of hope that this may all be ending!
This article outlines our recommended marketing activities you can do in preparation for reopening stronger than ever before*. Plus, our Paid Marketing Manager answers some frequently asked questions about what you should be doing with your paid marketing budgets.
*Sorry Garden Centres, you're on your own with this one...
How to Blog Effectively in 2020
Do you ever feel like you spend loads of time and effort on writing blog posts, only for them to not get the attention you were hoping for? You're not alone!
This guide looks at three proven blogging strategies which you can implement into your marketing plans and start making a difference with today!
SEO Steps to Start Taking Today!
SEO is often perceived as the dark arts of marketing... a tricky subject, requiring technical expertise and years of experience.
But SEO is a science, not a magic! You just need to know where to start. Which is why Bliss has written this expert guide of free, easy-to-use resources, so you can get going on improving your website's SEO today.
Guide: How to Give Your Website the Ultimate Spring Clean
Don't rest on your laurels during the Coronavirus period... now is the perfect time to do a deep spring clean on your website!
Improve your website’s visibility, strengthen your reputation and will leave you in the strongest position possible when people are ready to shop again.
We have created the ultimate guide of 16 practical spring cleaning ideas, including directions of what to do, so you can get going today!
Communication Guide - How To Get Your Message Across Clearly
Communication with your customers has never been more important than right now.
This guide will focus on the proactive side of things. Firstly, on the basics of effective digital communication and then - some practical tips on communication during the Coronavirus era.
Marketing Activities To Do During Covid-19
Whilst continuing marketing may be the last thing on your mind, now is the perfect time to make a positive impression to potential customers whilst keeping your current customers informed and happy.
In this article, we've shared our strategy for our own customers (along with ourselves) for using marketing effectively right now.