Who are Parkinson’s Europe?
For over thirty years, Parkinson’s Europe has been the leading voice in their community across Europe. They have championed the European Parkinson’s community, striving to advance better treatments and ultimately find a cure. Their mission is to improve the quality of life for people living with this terrible condition by supporting them and their families, advocating for better care, and researching treatments. Having a strong digital presence is crucial in achieving their mission.
The challenge
We were tasked with redesigning and merging their outdated website with their online magazine, Parkinson's Life. Both platforms were experiencing poor UX (User Experience) and accessibility issues, particularly for users with this condition who often face challenges navigating digital spaces. Our goals included improving navigation, integrating a donation feature, enhancing website aesthetics, restructuring content, and upgrading mobile functionality. Ultimately, we aimed to create a unified, user-friendly site that effectively serves its audience while addressing usability needs, enhancing their reputation, and clarifying their message.
Our approach
We began with in-depth research to understand how users with Parkinson’s interact with digital content. Our design focused on creating an intuitive, usable interface, accommodating the physical and cognitive difficulties faced by people living with this condition. We achieved this by adhering to Web Content Accessibility Guidelines (WCAG), using inclusive design principles and optimisation for various assistive technologies.
To ensure the website is a valuable resource for its community we included features such as improved navigation, a membership area filled with beneficial resources and tools, an interactive map showcasing different organisations and events for Parkinson’s throughout Europe and a CRM (client relationship management) integration using Copper. We also consolidated content from the magazine into the main site, which required careful planning for the information architecture to ensure seamless integration while maintaining strong SEO (search engine optimisation) performance. We worked closely with the client to align the site’s design and functionality with their mission and objectives.
The solution
Our solution involved a thorough website redesign, focusing on usability and ease of use. We implemented an intuitive navigation structure and clear, user-friendly content layouts, ensuring that all users, regardless of ability, can easily navigate the site and locate what they need. We also improved SEO to further support user engagement and raise awareness of Parkinson’s Europe’s mission, amplifying the voices of individuals with this terrible condition and their supporters.
“Working with Bliss on our new website has been a seamless experience from start to finish. The whole team is friendly, reliable and hugely generous with their time and ideas, and we couldn’t be more thrilled with the finished website. It was a huge undertaking to consolidate such a lot of important content into a fresh design that would help our website visitors easily find the information they need, but Bliss’ clear communication and organised project management style throughout helped us feel supported every step of the way. Thank you!”
The results
The new website has exceeded expectations, with improved UX and accessibility, making it easier for all users to navigate the site and access valuable content. The seamless integration of the Parkinson’s Life magazine has strengthened its digital presence, helping them reach a wider audience. The site now serves as a powerful resource that supports the client's mission, enabling them to reach a broader audience and continue their advocacy and support efforts across Europe.
91%
The engagement rate for the website after our rebuild and redesign was 91%.
57%
This was an increase of 57% when compared to the old website from the previous year.
This project has provided Parkinson’s Europe with a future-proof digital platform that effectively supports their ongoing mission to advocate for and support the Parkinson’s community across Europe.
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